The mission of Good360 is to help companies such as Amazon donate excess and seasonal merchandise instead of destroying it. In addition to aiding in the local tornado recovery, Good360 is involved in helping victims of the Flint Water Crisis, flooded communities and is still helping the victims of Hurricane Katrina. Long-term recovery is the organization’s priority.
“What we find is about 70% of donations both cash and any kind happen within the first two months. And only 5% of those are dedicated toward long-term recovery. There’s no disaster that recovers in two months,” Everett said.
As four months since the tornadoes approaches, Everett said Good360 is trying to emphasize to companies that the most important part of recovery is staying engaged with victims long after the emergency phase is over.
Part of the “smarter” long-term recovery strategy Good360 said community organizers need to know is that there are national organizations like Good360 who care and want to be the supply chain to local nonprofits.
“We want to encourage them (victims) to have hope,” Everett said. “Know that we have organizations nationally that are thinking about you, we are doing this work day in and day out to make sure that you’re not forgotten.”