New York & Company is getting a new name.
The women’s clothing retailer announced it will change its name to RTW Retailwinds. The company’s common stock will begin trading under the new name on the New York Stock Exchange on Tuesday, Nov. 20 at the opening of trading, the company said.
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The name change — initially announced in September — is part of the retailer’s strategy to drive sales. The chain is also adding more to its plus-size brands and launching a Kate Hudson apparel collection.
“RTW reflects our vision to maximize the power of our platform to create destination celebrity and lifestyle brand assortments across categories and channels,” said CEO Greg Scott. “We move forward strongly positioned to continue our expansion of NY&Co, expanding celebrity brands with the upcoming launch of Kate Hudson and entering intimate apparel – a core competency of our team.”
New York & Company has 428 retail and outlet locations, including stores in Dayton and Monroe.
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