Logan’s has made a “commitment to improved quality, execution and offering, including refining our menu,” with some items already being test-marketed in 17 restaurants nationwide, Dedmon said. And the chain plans to launch a marketing campaign, including television advertising, before the end of October, he said.
“We have 30 million diners that we serve each year, and we are committed to serving them,” Dedmon said.
The company blamed problems on weakening sales in the restaurant industry, particularly in the casual-dining segment, according to Nation's Restaurant News. Traffic fell 9 percent in the first half of the year.