Dayton model rocket company sees big growth

Dayton’s fastest growing companies include construction companies, research firms, solutions services — and a model rocket retailer.

ERockets, a Dayton-based toy rocket e-retailer, boosted its revenue from $357,464 in 2017 to $512,000 in 2018, said the store’s founder and owner Randy Broadway, who estimates he’s built more than 100,000 rockets in his lifetime. He credits the more than 43 percent jump in the last year to an increasing interest in aerospace and the origin as an e-commerce retailer rather than brick-and-mortar store.

"We started manufacturing our own rockets about four years ago, and that is some of what is driving our growth today," Broadway said.

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The company currently located at 2790 Thunderhawk Court in Dayton produces 120 different kits under its Semroc brand. There are 600 kits in total available at the warehouse, which will soon move to 1506SpringfieldSt. to be closer to the Air Force Museum.

Broadway works with the museum regularly to offer rocketry programs. He also collaborates with the Wright Stuff Rocketeers, a local chapter of the National Association of Rocketry, to provide meeting space and plan outreach events.

"My favorite customers are always the ones that are from out of town and they decided to come in for day at the Air Force MuseumAnd then either before or after they stop in for an hour or two and see us," he said.

The store has options for any level from beginner to advanced, and has open house events every Tuesday from 6 to 8:30 p.m. to help customers get started. The most frequent customers are those who grew up in the ’60s when Appollo was flying and continued a hobby formed then. Others are fathers wanting to start an activity with their children.

Some local rocket fans frequent the store weekly, including 65-year-old Mark McBride who drives up from Cincinnati every week for the open house and meeting of the Wright Stuff Rocketeers. The retired Miami University professor sometimes makes a trip a second time during the week. He first became interested in rockets when he was in the Civil Air Patrol for five years beginning at age 12.

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Carter de Werd, 60 of Urbana, also frequents to the store, moving from smaller rockets to bigger over the last 15 years since he rekindled a childhood hobby.

"It's great place to build and he's got paint booth we can use, syou don't have to stink up your house or your garage," de Werd said. "He's got a nice work area. He's got tools we can use. He's got a metal cutter.

Broadway started the company nearly a decade ago after he was downsized out of a role at Meijer’s corporate offices in Michigan. During the first three months, the store only brought in $1,000, Broadway said.

In addition to increased outreach, Broadway said his business is growing because general aerospace interest is growing. The local chapter of the National Association of Rocketry has 34 members. Nationally the group has 7,000 members, up from 5,000 five years ago, he said.

“It’s sparked some interest back into schools and museums and people and general who are becoming kind of space fanatics again,” Broadway said.

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