“Our customers are excited about the Macy’s Backstage shopping experience,” said Michelle Israel, Macy’s Senior Vice President of Off Price. “Macy’s Backstage Dayton Mall was designed to bring great deals and the fun of the hunt into our existing location. If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home or your pet, we have you covered.”
Seven free-standing Backstage stores opened in the Northeast and San Antonio, TX in 2015 and 2016. In the subsequent years, Macy’s has opened approximately 63 store-within-store locations, allowing customers to shop both merchandise offerings in one trip to their local mall. There are currently 70 Macy’s Backstage locations across the U.S.