Toys ‘R’ Us selling mascot and sex toy domain names

Toys "R" Us is putting its famous mascot, Geoffrey the Giraffe, and several websites, including sex-toys-r-us, on the auction block.

The adult-oriented domain name is one of hundreds of website addresses that the bankrupt toy-store chain is looking to find a buyer for as it winds down its business and shutters 735 U.S. stores, including several in the Dayton area, Bloomberg reported.

Other websites for sale include:,, and

The company is selling its intellectual property and the Babies ‘R’ Us brand, to raise money to repay its creditors, Bloomberg reported.

Toys “R” Us’ lawyers and advisers rejected in April a formal bid made by a toy tycoon to purchase 274 U.S. stores.

Isaac Larian, the billionaire founder and CEO of MGA Entertainment, submitted a bid of $675 million to buy 274 Toys “R” Us in the U.S. He also bid another $215 million to buy 82 stores in Canada. Larian’s company produces toys like Bratz dolls, Little Tikes and LOL Surprise.

Larian's offer didn't meet the qualified bid threshold under the court-approved auction procedures, according to The Wall Street Journal.

Toys “R” Us, Inc. voluntarily filed for relief under Chapter 11, in September 2017. In mid-March, Toys “R” Us officials said it was getting ready to close more than 700 U.S. stores, including Babies “R” Us, in a move expected to impact as many as 33,000 workers.

At the beginning of 2018, the chain had more than 800 stores before announcing in January that it would shutter 180 stores.


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