The company’s clients already include many leading retailers and manufacturers including Macy’s, Lowe’s, La-Z-Boy, Ashley HomeStore, American Woodmark, Fortune Brands, Herman Miller, Jerome’s Furniture, John Lewis & Partners, Kingfisher plc and MHNI Corporation.
Macy’s Inc. partnered with Marxent in October 2018 to launch virtual reality in 90 stores nationwide. It is now in 153 Macy’s stores, Besecker said.
Marxent’s 3-D commerce platform will transform both the customer experience and underlying ecosystem like Netflix and Tesla did for their categories, Arnie Bellini of Bellini Capital, said in a statement.
COVID, which has found many people investing in their homes as they are relegated there during lockdowns and stay-at-home mandates, has further accelerated the demand for virtual selling for home goods, he said.
“The idea of 3-D-design visualization for home products was already a growth category and then COVID sort of kicked it into high-gear,” Besecker said.
The company’s name stands for “marketing times entertainment, Besecker said. “We’re trying to make marketing and sales more engaging,” he said.
Marxent has 100 employees worldwide, about 70 of which work out of offices at Austin Landing in Miami Twp. That office mainly includes engineering operations, project management and quality assurance. Its marketing, sales and administrative team work out of St. Petersburg, Florida, and a small team in London handles European accounts.
With the Miami Twp. office expanded later this year as a result of the financing, the company will be able to grow its workforce there by at least 40 percent, adding dozens of jobs to the region, Besecker said.
Visit marxent.applytojob.com/apply for more information about available positions.
Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's.