Subscription services have grown quickly since 2014. But the industry’s growth is slowing as the concept matures, and individual companies have started to struggle.
Last year, the largest meal-kit company Blue Apron lost 20 percent of its traffic, according to a study by Hitwise. Chef’d abruptly closed its doors last month, and others like Sprig and Din have also shut down.
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But subscription services that serve a niche are still growing more than other traditional boxes, according to Hitwise.
Gobble serves a niche market of those who are too busy to cook, with meals designed to take 15 minutes to prepare and only require one pan. It also offers gluten free, dairy free, low-carb and vegetarian options.
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