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eBay heats up competition during Amazon’s Prime Day

Amazon’s Prime Day is becoming more competitive as eBay moves to offer deals the same week.

Online retailer eBay recently announced that it will offer deals up to 80 percent off for one week starting the week of July 16. The website will also offer free shipping on deals including electronics, home, fashion, sporting goods and more.

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This announcement came the same day Amazon announced its Prime Day date of July 16, running through July 17, in the longest Prime Day sale yet with 36 hours of sales. The deals are exclusive for Amazon Prime members, and Whole Foods Market stores will also offer select deals.

“New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet,” said Jeff Wilke, Amazon CEO worldwide consumer.

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With 171 million active buyers, eBay doesn’t require memberships for the deals, a difference between the online retailer and Amazon. An Amazon Prime membership costs $119 and a Prime Student membership costs $59.

eBay also recently released the Best Price Guarantee, which promises customers who find a cheaper price on a competitor’s website a refund of 110 percent of the price difference. Qualifying items for the program must be new, unopened, in-stock on eBay and competitor’s websites and feature the “Best Price Guarantee” symbol.

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“Summer is a time to enjoy the things you love – as the temperatures heat up, so do our deals,” said Scott Cutler, eBay’s senior vice president for the Americas. “eBay has everything you need this season, and no one else can match eBay’s variety and value, which fuel our shoppers’ passions with deep discounts on the latest must-have items.”

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